What is the 3 3 3 rule in marketing?

The 3‑3‑3 rule in marketing is a simple way to think about attention and focus. One common version says you have about three seconds to catch someone’s eye, about 30 seconds to keep them interested, and about three minutes to fully explain your message. For churches, this reminds us to keep messages clear and simple. Your website home page, social posts, and invitations should quickly tell people who you are, when you meet, and why they should care. Short, focused content usually works better than long, crowded pages full of details that most visitors will never read.