What is the rule of 7 in advertising?

The rule of 7 in advertising says that people often need to see or hear a message several times before they respond. The number “seven” is a simple way to remember that one invitation is rarely enough. For churches, this means sharing an event or sermon series in multiple ways: from the stage, in email, on social media, on your website, and through personal invites. Repeating the message helps it stick without being pushy, especially if you keep the tone warm and helpful. Over time, steady, gentle reminders can lead more people to take a next step.